GA3 does not report on the values of the ‘utm_id’ key. utm_id=17099389&utm_term=google+analytics+4&utm_content=top+banner Where can you find the value of the ‘utm_id’ key in GA3? We use ‘utm_id’ when uploading campaign data to GA3 or GA4 property. Its value should be a uniquely identified number like 17099389748. ‘utm_id’ key is used to send information related to the unique identification number of your campaign to Google Analytics (both GA3 and GA4). What is utm_id (Campaign ID) in Google Analytics? So its value should be something which denotes the traffic source (i.e. The ‘ utm_source ’ key is used to send information related to traffic sources to Google Analytics. Yes I want the ebook ‘Values’ of UTM parametersĪ value of a UTM parameter should depend upon the key being used. You can use any order you like.įor example, the following two URLs are the same as far as custom campaign tracking is concerned: Note: There is no particular order in which UTM parameters’ ‘keys’ should be used in a URL. So if you use ‘Utm_source’ instead of ‘utm_source’, Google Analytics won’t understand the key and your custom campaign tracking may not work. You need to strictly follow the format/syntax of how each key is spelled/written. So ‘utm_source’ is not the same as ‘Utm_source’ or ‘utm-source’, ‘utm_Source’ or ‘UTM_SOURCE’ or ‘utmsource’. ‘Keys’ of UTM parameters in Google Analyticsįollowing are the six keys of UTM Parameters in Universal Analytics (GA3):įollowing are the ten keys of UTM Parameters in GA4:Īll of these keys have got special meaning for Google Analytics and are case sensitive. Then ‘utm_medium’ is the key, and ‘paidSocial’ is the value.Ī website URL which contains UTM parameters is called a custom campaign.įollowing is an example of a custom campaign: Then ‘utm_source’ is the key, and ‘facebook’ is the value. UTM parameters (also known as campaign parameters, campaign variables, tags, variables or utm codes) are the parameters recognized by Google for sending detailed information about your marketing campaigns to Google Analytics.įollowing are the UTM parameters supported by Universal Analytics (GA3):įollowing are the UTM parameters supported by Google Analytics 4:Įach UTM parameter is made up of ‘key=value’ pair. Yes I want the ebook What are UTM parameters? Get this 70 page detailed checklist containing screenshots, step-by-step instructions and links to articles Do you want to set up Google Analytics 4 (GA4) fast and correctly? In order to track the performance of each individual Facebook ad campaign in Google Analytics, you would need to add various UTM parameters at the end of the destination URL of each Facebook ad: It won’t tell you which particular campaign, adset or ad copy that generated traffic and/or sales on your website.Īll you will see, by default in GA, is the traffic and sales from dozens of Facebook referrers. Without UTM tracking, Google Analytics will only tell you that you generated traffic and/or sales from Facebook.
0 Comments
Leave a Reply. |